PAX Appoints eSmart Dimensions as Channel Partner for Saudi Arabia

PAX Appoints eSmart Dimensions as Channel Partner for Saudi Arabia

Riyadh, Saudi Arabia, 9 May, 2011 – PAX Technology, the world’s fastest growing Point-of-Sale (POS) manufacturer, has appointed eSmart Dimensions as strategic channel partner in the Kingdom of Saudi Arabia to deploy innovative and cost-effective POS solutions to local acquiring banks and other organizations.

PAX has already sold more new POS terminals in Saudi Arabia than any other supplier in recent months, with close to 30,000 devices alone deployed for Telco operator STC’s mobile etopup business. Mr. Andrew Wu, VP EMEA region at PAX, made the announcement just ahead of the Cards Middle East tradeshow, which PAX is exhibiting at in Abu Dhabi.

Mr. Ahmed Al Basha, General Manager at eSmart Dimensions, said: “Banks in Saudi Arabia have been suffering from a severe lack of competition in the POS supplier space, increasing prices and decreasing levels of professional service”.  He added: “Our company understands the Saudi market well and we aim to fill these widening gaps.  We have been following PAX’s global growth closely, their phenomenal success in other Gulf countries such as Kuwait, Oman and Iran, and as a result are delighted to offer their superior POS technology and to provide better value for money to Saudi customers”.

Mr. Mark O’Flynn, EMEA Region Sales Manager at PAX commented: “Having proven that PAX terminals offer superior hardware reliability and software performance in the Telco sector in Saudi Arabia, we are now focusing our resources to service the Banks in the Kingdom”.

One of the stated major goals of the SAMA (Saudi Arabian Monetary Agency) SPAN2 project is to increase security levels on the national payment network using Public Key Infrastructure (PKI) technology and to implement the latest EMV technology.eSmart Dimensions and PAX will jointly certify the flagship S-Series POS terminals for financial transaction usage, and will also offer value added services such as etopup and loyalty on the PAX platform.


PAX Technology is a global leader in the provision of secure electronic payment systems and Point-of-Sale (POS) software. PAX was founded in 2000 and is one of the fastest growing POS suppliers globally.  The company’s goal is to provide superior product quality and the highest levels of professional service and support to clients.

About eSmart Dimensions

Made up of leading executives and technicians who have been active in the Saudi Arabian payments industry for over 10 years, eSmart Dimensions are active in 3 key business areas of Payment & Telco solutions (Point-of-Sale, Card Issuing, eBanking, EVD), RFID and Customized Software (Petroleum, Government, Health).  Ahmed Al Basha is General Manager: or +966 50 5487348.

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